Looking to produce a website that fit their avant-garde range of furniture, the world-renowned French modern furniture company Ligne Roset asked me to come up with a look for their first eCommerce site that designers like the Bouroullec brothers and Michel Ducaroy would feel happy exhibiting their work within. Taking inspiration from Ligne Roset’s deeply held belief that good design and technical innovation go hand in hand, my team and I produced a website that was (at the time) a cutting edge and beautiful eCommerce experience.
Initially envisioning a brochure-style solution I was skeptical about creating Ligne Roset’s first eCommerce site for products that cost so much, “who would put a €9,000+ sofa in their shopping basket?” I naively asked, but I was quickly rebuked by the client who said “If just one customer purchases a €9,000 sofa through our website then it‘ll be worth the effort“... and he was right.
Selected Works
Birkenstock 1774eCommerce
Signals of HopeEvent
Ligne RosetEvent
Merck CosmeticsBranding
Hamburg Active CityLifestyle
BurmesterWeb
HiltiWeb