This is the portfolio of Matt Harrop, a New Zealand Creative Director & Design Lead.

Welcome to my portfolio, an extremely abridged account of the 20 years I spent designing websites and brands for big international businesses in the European digital design scene. These days I’m the Creative Director leading 17 designers at Alphero in Wellington.

Each project here has been hand-picked to illustrate the ‘skills I use to pay the bills’, from classic corporate websites through to eCommerce, apps, fashion, and branding. On each of these projects I directed the job and produced the initial design vision, which my team then put into production.

If you like what you see get in touch, if you don‘t, contact me anyway, I‘m sure I have something in my extended portfolio that will tickle your fancy!

Burmester

Refining an already refined brand. My solution to the question, ‘What is “modern luxury”?’ and how does it look in an eCommerce context.

Jewish Museum Frankfurt

My redesign for Europe‘s oldest museum dedicated to the culture, religion and history of the Jewish people.

Birkenstock 1774

Birkenstock invites famous designers to redesign their iconic shoes. I was invited to redesign their website.

Signals of Hope

The brand I designed for the 2020 Frankfurter Buchmesse (the world's largest trade fair for books). Because of the Corona Virus the 2020 Buchmesse was the first Buchmesse event to not take place physically in Frankfurt since its founding 500 years ago.

Hilti Powertools

‘The Apple of power tools‘ Hilti commissioned me and my team to redesign their massive online store.

Hamburg Active City

A fitness tracking app designed to help the people of Hamburg become more active through inter-suburb competition.

EDEKA Supermarket

My site redesign for Germany‘s most admired and respected national supermarket chain.

Merck Cosmetics

My brand refresh for the ‘cosmetic active ingredients’ arm of the world renowned performance materials and pharmaceutical company Merck.

Ligne Roset

Ligne Roset’s first eCommerce experience, designed to complement their products’ style, price, and heritage.

Lets Talk!

If your eyes liked what they saw above why not treat them to a bit more of the same by letting me show you the rest of my portfolio.